Eagle Squad: Building a Community Around Your Team’s Mascot
In sports, eagle mascots symbolize strength and community. Build fan engagement by involving them in the costume design and letting them try it on at events. Use social media to humanize the mascot through interactions and hashtag campaigns. Host “Eagle Days” for real-world connections and partner with local businesses for exclusive merchandise. Share stories of the mascot’s impactful moments online and involve it in community service to deepen emotional bonds, turning the mascot into a unifying force for the team.
